We helped Audible, Inc – the Internet’s leading provider of audio entertainment, information and educational programming, make waves with the integrated “Don’t Read” campaign, a satirical homage to the American Library Association’s “Read” campaign. The site www.dontread.org was created as part of the campaign, allowing site visitors to learn about Audible.com, print Don’t Read posters, listen to more audio clips and learn how to start listening. The campaign not only acquired 10,000 new customers in a six-week period, but also increased site traffic to www.audilbe.com. It created an industry buzz, drove product sampling and built overall brand awareness too.