Cannes Lions
PUBLICIS QMP, Dublin / FAILTE IRELAND / 2008
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The TV show 'Master And Apprentice' ran over six episodes and told the story of six individuals coming to terms with learning a trade in the Irish hospitality industry (bar work, hotel work, etc)The concept behind our idea was to take a naive apprentice and show him at a very, VERY early stage of his development, a stage that would normally involve mistakes, thus leading to humourous situations.
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