Users are asked to put one of the most famous buildings in Finland, the Presidential Palace, on the map.If the user doesn't get it right (as most first don't), they are given a chance to look it up. By clicking on to the map service.Engaging and fun execution that shortens the distance between the ad and the service to minimum.

PLEASE NOTE: this ad was shown just before Independence Day Ball which is held in the Presidential Place - so the palace was very much "on the map" at that time.