We created a sitelet that plays off and explores concepts from Target’s “Design for All” print and TV advertising campaign. This campaign emphasises Target’s continual commitment to well-designed everyday products by demonstrating how good design can be found everywhere.

Users are invited to explore this concept further on the sitelet, where clicking on a montage of six colourful circles reveals a different experience; for instance, “Design Shapes” compares a water bottle to yoga positions. Throughout the experience, users learn facts about products and are offered a link back to Target.com for quick and easy purchase.