Cannes Lions

ONLINE SAVINGS ACCOUNT

RMG CONNECT, New York / HSBC / 2007

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Overview

Entries

Credits

Overview

Outcome

Thanks to the spots, in just 12 weeks we've gotten more than half the year's goal for new deposits (52%).In those 12 weeks, we've also gotten more than a third of the year's goal for new customers (35%).The average balance on accounts has increased by 18%.And, Cost Per Acquisition and Cost Per Deposit are 10% more efficient than goal.

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