Cannes Lions
RMG CONNECT, New York / HSBC / 2007
Overview
Entries
Credits
Outcome
Thanks to the spots, in just 12 weeks we've gotten more than half the year's goal for new deposits (52%).In those 12 weeks, we've also gotten more than a third of the year's goal for new customers (35%).The average balance on accounts has increased by 18%.And, Cost Per Acquisition and Cost Per Deposit are 10% more efficient than goal.
Similar Campaigns
12 items