Cannes Lions
TRIBAL DDB COLOMBIA, Medellin / BANCOLOMBIA / 2010
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So far 110,405 customers have decided to receive their statements via email, which means that 22,081 trees have been adopted. This will help us reduce soil erosion by 20%, increase soil moisture, preserve water, and create a safe habitat for 2 bird species and at least 1 mammal. This also generates an impact on how people perceive the environment.
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