Cannes Lions
DEVON DIRECT EURO RSCG, Berwyn / VERISIGN / 2002
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Description
ImageCafe is a powerful online tool from VeriSign [formerly Network Solutions]. The service enables small businesses and SOHOs to create professional websites - quickly, easily and affordably. When VeriSign was ready to promote ImageCafe, we came up with an innovative spokesperson - Web Master Bob. Our techno-hip friend starred in a highly interactive online demo....walking visitors through the many features of ImageCafe and demostrating just how easy and affordable it is to build a professional web site. They just don;t know where to begin. In addition, many of these individuals think that creating a web site is both complicated and expensive. As a result, they are reluctant to begin what they perceive to be an arduous process. The Web Master Bob demo tackles these concerns head on. Bob walks through each of the features of the service in a friendly, easy to understand manner. [Through data capture and personalisation, he actually addresses each visitor on a first name basis.] The demo enables prospects to play around with the service before committing to anything. Within a few clicks, they are creating a professional web site.
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