Shopping trolley abandonment in the physical world is tangible and very visible in almost every neighbourhood — even internationally. In the online world, shopping cart abandonment is a rather abstract concept - but for those people involved in e-commerce, it’s the business metric they wrestle with every single day because they can track how they're losing money with each abandoned cart on their Website.

This Internet film was created for viral distribution and to drive traffic to the Cart Whisperer’s viral microsite and other social networking sites where the concept is linked to the online world of abandoned carts, and how VeriSign transaction and site security can help them overcome it. In its first 10 days, the Cart Whisperer was viewed over 1 million times on YouTube alone.