Cannes Lions
LDV UNITED, Antwerp / OPEL / 2012
Overview
Entries
Credits
Execution
To prove the spaciousness of the car, we set up an interactive live experience: 'It's possible inside the Combo'.On www.hetkanindecombo.be (translation: itspossibleinsidethecombo.be) people could challenge the crew with whatever challenge popped into their heads like: Can you get a horse in the Combo, a lion, can you do stagediving, play a game of tennis,…Everything was submitted on the site through Facebook Connect.
Outcome
During the 4 campaign days we’ve completed 23 different commercials. It created a lot of social activity and was even an item on a famous show on national television.We reached 210,000 people in 4 days and gave them a clear message: A lot is possible inside the Opel Combo.
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