Cannes Lions
BADILLO SAATCHI & SAATCHI, Guaynabo / TOYOTA / 2016
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A baby boomer reaches a bittersweet moment in her life: her last day at work and first of retirement. As she spends a day alone in her home wondering what to do with her time, she picks up a photo of her and her late husband with an old Corolla. This is when she stands up and goes to her garage to uncover the car that has remained untouched for years. She takes it for a ride around the city, to meet up with friends and finally goes to a drive-in cinema, where a charming man parks right next to her. They smile to each other and we instantly know that this is only their first encounter.
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