Target audience: men.

How can we make a man go to the gym?

We just need to show that he is not strong enough to help a woman.

We held promotional campaign in several hypermarkets in Minsk.

We had a perfect promoter! Promoter who will never be refused by our target audience. Our perfect promoter - a "pregnant" woman.

So we got direct contact with the target audience and introduced the brand.

Aim: To attract new clients to the fitness gym Formann.

Idea:

How can we make a man go to the gym?

We just need to show that he is not strong enough to help a woman.

Solution:

Everyone knows that pregnant women may quite suddenly get hungry for something salty.

Therefore the request by our “pregnant” actress to open a can of pickles in the supermarket looked quite natural.

And in order to prevent men from feeling strong, we stuck lids to cans with superglue.

So, each man, after getting confused in front of the girl, received an invitation to visit Formann gym.

Results:

• Each third man who received an invitation took advantage of the offer and visited Formann gym for free.

• The attendance of Forman gym increased by 30% after the activation.

• The client repeated this promo for another of his fitness clubs in another district of the city.