Cannes Lions
DDB URUGUAY, Montevideo / SODRE - SERVICIO OFICIAL DE DIFUSION RADIOTELEVISION Y ESPECTACULOS / 2011
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Almost 40 years after a fire that destroyed completely the old Studio-Auditorium, and after the hard work of several governments, SODRE (Official Service for Diffusion, Radio and Television and Shows of Uruguay) re opened the Adela Reta National Auditorium, as a cultural multi-purpose centre.
The communication challenge was to call the attention of a sceptical society as one of Uruguay´s cultural heritage was being restored after 40 years and would become the setting for national and international shows.Now the uruguayan´s have a place to enjoy the symphony orchestra, the choir, ballet, and chamber music.