Cannes Lions

OPTICIANS

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / VISIONLAB / 2010

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An everyday man, not the best-looking one around tries on some glasses in a Visionlab store. Every time he puts some deisgner glasses on he turns into Pierce Brosnan; when he takes them off, he goes back to being the not very good-looking man he always was. Some women who are in the store sigh with love when he puts his glasses on and turns into Pierce Brosnan and frown when he takes them off and turns back into the not very good-looking man. Finally, whilst the man tries on the glasses again and turns into good-looking Pierce Brosnan a sign appears saying "You see fine. You look fine".

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