Pedestrian.TV was exactly that – a 24/7 authority on pop culture news and updates with presence across all a range of digital channels (website, Facebook, Twitter, blogs etc).We challenged them to run their entire business (including daily content, video interviews, fashion shoots, photo galleries and editorial news updates) just using our phone.

To showcase this we asked Pedestrian.tv to move their office to the centre of Sydney’s busiest shopping centre and work on display for the week.They then got their followers in on the action by inviting fans to contribute their vision of what they would create using our smartphone – instantly starting conversations about the phone and its functionality.Four highly networked winners were given the phone and commissioned to create their masterpieces.The weeks following saw Pedestrian.tv distribute all the content that was captured by them and their followers across a range of media platforms.

Influencing the influencers:•60,000 people saw the phone live in action•518,465 visitors to Pedestrian.tv saw our content•75% shared content with friends•An additional 1.2m impressions on Facebook alone•We achieved a higher Net Promoter Score (14) than competitorsGetting to the top of consideration:•86% likely to consider Optimus Black after being exposed to the activity•79% said that they are now likely to purchase an LG Smartphone in the future vs 71% for Apple iphone•Traffic to www.lg.com.au / mobile phones tripled