Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / ABTO - ORGAN TRANSPLANT ASSOCIATION / 2012
Overview
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Credits
Execution
We put the posters at light posts, bus stops, and street walls in a guerrila style. Later, we shared some photos of the poster at instagram, facebook and twitter. Millions of people saw the poster, shared on their personal profile and commented. All types of media released the message of poster all over the country.
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12 items