Cannes Lions

ORGAN DONATION

GIOVANNI+DRAFTFCB, Rio De Janeiro / ADOTE / 2009

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A fish bowl breaks and we witness the agony of a girl for her dying goldfish. Her anxiety alludes to the sense of urgency which is necessary for an organ transplant to succeed. LETTERING: Organ donation. Time is short. SIGNATURE: Life is not supposed to be wasted. www.adote.org.br

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