We came up with a Tshirt and its special feature was, all transplantable organs of the upper body were printed on it and came enclosed with a marker pen, with which the wearer could cross the organs you want to donate. The shirt could be obtained for free at www.transplantinfo.ch - we also submitted it to known national bloggers.

We've had Illustrator Alice Kolb illustrate all transplantable organs of the upper body which were printed onto the Tshirt and came enclosed with a marker pen, with which the wearer could cross the organs he eventually wanted to donate.

The shirt quickly ran out of stock. And by sharing their own decision with their readers the bloggers started a wide discussion. Numerous replies with and without shirts proofed the subject made it to the needed peer group.