What On Earth is a small organic pizza company that make tasty pizzas for the UK market. As part of a wider campaign that draws upon What On Earth's Lazy Activist attitude, this website introduces people to the What On Earth world. It's place where everyone keeps their carrier bags for a reason and hope to save the world next week... unless it's raining. The site uses animation to bring to life this place with hidden web cams, SFX and singing bats.