In co-operation with Happy Socks we created a pair of specially designed 'Friends socks'.A colourful and visible symbol that tells the world you've taken a stand against bullying.To get the talk going about the socks we sent out 70 pairs together with a personal letter to influential bloggers, politicans and celebrities. We utilised Happy Socks high fashionability and arranged a bloggstyling competition. In addition to that we continued to spread the message in broad medias.Thanks to the distinct and visible symbol we made Friends cause relevant in small spaces and in totally new venues.

The campaign started in mid December 2009. Since then thousands of people have taken a stand against bullying by wearing the socks. Major Swedish newspapers and over 30 blogs wrote about the 'Friends-socks'.