Cannes Lions

MOTHER'S DAY LOTTERY

BASSAT OGILVY GROUP, Madrid / ONCE / 2011

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Description

This is the story of a special journey. The journey of some storks, made out of Mothers’ Day Extra ONCE coupons, flying over hand-sewn landscapes: woollen cottages, fields of remnants, clouds of yarn, worsted rivers.

We follow their journey until the storks find the houses of the lucky people whose dreams they will make come true.

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