Usain Bolt revolutionized sports and became one of the greatest athletes in history. Banco Original did the same thing to the financial market. That's why, in the year Brazil hosted the Olympic Games and all spotlights were on Usain Bolt, we chose the athlete to star in our campaign and help us launch Banco Original. The first 100% mobile bank in Brazil.

On March 27, Usain Bolt kicked off the campaign with a tweet that directed his followers to a video posted on YouTube Masthead. On the same day, the video aired on the most important broadcast TV channel in Brazil on prime time slots. In the two following months, the campaign was heavily advertised on both online and offline channels using daily posts on the brand's social network channels, banners on the main financial websites in Brazil, ads in newspapers and magazines, advertorials, radio spots, electronic media ads at airports and commercial buildings and out-of-home media. We also aired the campaign's video on broadcast TV channels and at over 70 movie theaters.

In just three weeks, we beat the record we had set for the first 3 months, opening 650,000 client accounts. It was the most effective Facebook campaign of 2016. In just two months, we had 189,000 likes on Facebook. During the same period, we achieved 49 million views on YouTube and 42 million views on Adsmovil. The campaign integrated traditional media, TV, print, radio and out-of-home media, and impacted around 530 million people. The campaign was so successful that Brazil's entire financial industry increased its investments in mobile services, according to information from the National Federation of Banks (Fenabran).