Cannes Lions

ORIGINAL PARTS

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014

Presentation Image
MP3 Original Language
MP3 Translation

Overview

Entries

Credits

Overview

Description

A generic part can leave the car more vulnerable to accidents and endangering the lives of those driving. This radio campaign poses a simple and humorous question: why risk your life using a generic part in your car when you can risk your life with more fun things?

Execution

Fiat Dealerships

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2019, FIAT GROUP

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