Speeding led to 1.2 million deaths in 2018. But people from all over the world continue to ignore the speed limits.

We created a speed limit sign that would be impossible to ignore. On one of the roads with the most accidents in the country, we installed a 6-story high speed limit sign. The impact of a fall from this height is equivalent to a collision at 60 Km/h – the exact height of the sign.

On one of the roads with the highest accident rates in the country, we installed a 60-foot-tall speed limit sign to show that crashing at 60 Km/h is equivalent to falling from the sixth floor of a building – the exact height of the sign.

Its impact went far beyond the highway. In 2 months, the sign was seen by around 1.6 million cars, and the sign appeared in many publications. There were 24% fewer accidents. And most of all, 17,3% fewer deaths on the highway.