In these radio spots, our challenge was to promote the use of original toners, for HP. And tell the importance of using them. To do this, we compared tones of voices with tones of colors. A person says a sentence in three different tones after the sound effect of a printer working. Each tone of voice creates a different mood, meaning another thing. After this, we hear the concept: 'Colors are like words: different tones say different things.' And a final sentence invites the audience to use original toners: "Say exactly what you mean with HP original toners".