Cannes Lions

OROVERDE THE RAINFOREST FOUNDATION

OGILVY FRANKFURT, Frankfurt / OROVERDE / 2012

Awards:

1 Shortlisted Cannes Lions
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Execution

Task: to recruit volunteers to collect donations. Instead recruiting people, we recruit a new type of activists - trees.Hundreds of trees in Germany's pedestrian areas, shopping streets and parks. Equipped with cardboards signs like street beggars, the trees asked for donations on behalf of their suffering relatives in the rainforest.

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