We wanted to send our clients a “happy happies” Christmas message, but needed to stand out amongst the plethora of Season’s Greetings messages in the traditional end of year bun-fight. So rather than send a cheesy, insincere card or bowl of fruit, we created Out-of-Office-inator, an “out-of-office message” generator. This low-tech, high-concept execution also allowed us to use their “out-of-office” messages as a medium to sell the agency to our clients’ contacts.