Our strategy was a quest for a free market niche with potential. We tried to reflect the Agency’s conception of creativity. We wanted to talk about the different specimens that populate our agency, and even about the client. And we didn’t want to do just the regular page in Advertising magazines. We wanted to put our “trade mark” in our own merchandising.

6 new accounts in 2003. Almost every client and several prospects wanted to own one of our mugs.