Whether you prefer to hike the old school heavy way or if you want to hike extremely lightweight you can always find what you need at Playground. We decided to broaden Playgrounds huge assortment of lightweight hiking equipment, hiking tips and packing lists with a good alternative for the old school heavyweight hiker: A donkey. During a couple of weeks it was possible to purchase donkeys from Playground. A temporary donkey shelter was built up inside one of the stores where two test-donkeys were kept for visitors to touch and squeeze and compare to other products.

The campaign received a lot of attention and PR in newspapers as well as in professional blogs. The hiking also generated a lot of curiosity among people in the streets. In total Playground experienced an increase of visitors at 520 percent and sales growth at 317 percent compared to the same period the year before. Now everybody knows where to turn to find the most appropriate hiking equipment, regardless of your needs.