Cannes Lions

OUTLANDER

180LA, Santa Monica / MITSUBISHI / 2012

Overview

Entries

Credits

Overview

Description

We had a simple premise: with Mitsubishi's all-wheel control technology, there just might not be such a thing as 'bad weather' anymore. And how better to prove it, than to partner with some folks who use some pretty impressive technology themselves, Weather Underground, and go ride a storm. It was just another tangible, real-world and hopefully fun example of how Mitsubishi’s are built to handle anything.

Similar Campaigns

12 items

Ultium EV Platform China Launch campaign

McCANN, Shanghai

Ultium EV Platform China Launch campaign

2022, GENERAL MOTORS

(opens in a new tab)