Cannes Lions

BMW

J. WALTER THOMPSON AMSTERDAM, Amsterdam / BMW / 2015

MP3 Original Language
MP3 Original Language
MP3 Translation
MP3 Original Language
MP3 Translation
MP3 Translation
MP3 Original Language
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Overview

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OVERVIEW

Description

The shortest routes, getting home early… These are not top-of-mind when you’re enjoying the ride. So you might not take a lot of notice of your GPS…

In this series of radio commercials, we hear GPS voices complain about irrational BMW drivers who ignore their carefully calculated advice, and go for driving pleasure.

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