We return to the Good Unlimited factory to continue our 'it’s all good' story, by dramatising the love, care and attention that goes into making every single McCain chip. The story begins on the farm where McCain chips are tested for desirability, fluffy-ness and cripsy-ness, by adorable machines who clearly take pride in their day’s work. The story ends with a delighted family enjoying McCain chips, which concludes the test process and 'chip perfection' is declared. All the machines were hand-made and puppeteered, adding to the rustic charm and wholesome-y goodness.The campaign was supported by large-scale outdoor posters and online games, which allowed consumers to become McCain-chip testers themselves. The campaign made consumers feel warmth towards the brand, and reassured them that McCain use only natural ingredients and loving processes to bring the joy of chips to family mealtimes.