Cannes Lions

Overcome – Train the Mind

TRANSLATION, New York / KAISER PERMANENTE / 2017

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Only when mind and body are connected in perfect synchronicity can we achieve our best. That’s not only true for sports but also for any other activity human beings perform in their daily lives.

Relaxing his body in a deprivation tank is revealed to be more than just a simple body-healing treatment for Stephen Curry. It becomes a visceral journey into his inner self. Reliving bitter moments, revisiting old ghosts, and facing some of his biggest fears is the path that brings his mind back into balance and prepares his body to face his destiny.

We take part in this sensory adventure, experiencing what happens inside his world and seeing how his body reacts to all of those mental stressors. Curry almost gets lost inside his own mind but he ends up making his way back and overcoming it all.

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