Cannes Lions

FINANCIAL SERIVCES

THE PARTNERS, London / DELOITTE / 2012

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Overview

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Credits

Overview

Description

Brief:It’s a familiar story. Deloitte staff are snowed under with back-to-back meetings and calls. There just isn’t enough time to get through them all, but the meetings are too important to cut.We all wish for more hours in the day, but it’s impossible. Isn’t it?Solution:TimeSaver is a revolutionary application that buys people back their most valued commodity: time. Every hour-long meeting is changed into a maximum 45 minutes, with participants able to bank the saved time. This saved time can be exchanged for personal use. Time to answer e-mails, go to the gym, time to do all the those things that are impossible to squeeze in.

Launch and Implementation:In its initial pilot scheme, 50 participants saved 900 minutes in under two weeks, which saw the Timesaver application green lit to be rolled out across 140 countries worldwide, available to a 182,000 strong workforce.As a conservative estimate, Deloitte people are now saving 1m minutes of time every month. Time to achieve the healthy work/life balance that has always been out of their grasp.TimeSaver is downloadable free from the Deloitte internal app store. Therefore we are unable to provide a download, we have provided the original web-based prototype from the developers to see how the app functions.

Execution

Ideas. Clever words or a new paint job would never have succeeded in the world of professional services, so the answer lay in innovation and creativity. For 5 years we have given Deloitte a constant stream of tangible, shareable ideas for everything from installations to apps to bikes. These have helped transform perceptions of this most conservative of industries both internally and externally.

Outcome

Deloitte’s Green Dot has literally become an icon in their industry. After 150 years Deloitte have become the no.1 professional services firm in the world, and are leading the way for their industry in the use of social, mobile and innovation.

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