During one day we showed in rich media banners formats of national media sites

the reality of thousands of families

Small advertising spaces harnessed to show small living spaces

Highlighting an issue that doesn't have any place yet, in the public agenda

- april the 8th, all Google Rich Media banners and dozens of online news media, gave us their adverstising spaces to broadcast the campaign.

-More than 20 banners, broadcasted in real time.

Google.com - cooperativa.cl – 13.cl – emol.com – mega.cl – chv.cl – cnn.cl – elmostrador.cl – publimetro.cl – lacuarta.cl

-A local campaing that had impact through the whole country and in most important news media in Chile.

This is the first time that a Rich Redia Banner broadcast real time content.

The day we published the campaign, we were TT and more than 30 media outlets shared the idea. The site increased visits to 200% and different media leaders talked about the issue, generating debate about a situation that had no place in the public agenda