In this surprising follow up to "Three Little Pigs", the agency leverages The Guardian's ability for satire and self-deprecation.

The campaign exposes the conventions of the "hard sell" to deliver a tongue-in-cheek body of work, based on the premise that the paper's weekend coverage is so comprehensive, they effectively "own the weekend".

The heart of the campaign is a spoof action-movie trailer - introduced by Hugh Grant and complete with booming voiceover and CGI pyrotechnics.