But how do you create more web-traffic in a fun way? In the spirit of holidays you don’t want to leave, we decided to play a little game of hide and seek. Instead of making a separate game setup, we integrated the hide and seek game as a layer on top of Spies’ website. In this way the users could both check out all the new destinations and at the same time participate in our game. The idea was simple. Find the perfect hotel/destination to hide yourself. The last person to get caught wins a holiday to that place.

The hide and seek game was a huge success! With more than 165,000 visitors over the two weeks the game was running, Spies experienced an increase in traffic of 68% compared to same period last year. More than 32,000 players signed up for the game, 11% of them giving permission to be contacted via e-mail. And at the same time we managed to get the customers to explore all the new destinations and hotels in a fun and engaging way.