In the spirit of holidays you don’t want to leave, we decided to play a little game of hide and seek. Instead of making a separate game setup, we integrated the hide and seek game as a layer on top of Spies’ website. The idea was simple. Find the perfect hotel/destination to hide yourself. The last person to get caught wins a holiday to that place. First, all users were instructed to find their hiding place at spies.dk. Many of them shared their participation in the hide & seek game on their Facebook walls. And then the seeking began. Vinnie & Mario gave the users people to look for. They had three minutes, enough time to look around at many destinations/hotels. Tips were given to get the users on track. If they succeeded, Vinnie & Mario responded in video clips, all integrated on top of the spies.dk website.

The hide and seek game was a huge success! With more than 165.000 visitors over the two weeks the game was running, Spies experienced an increase in traffic of 68% compared to same period last year. More than 32.000 players signed up for the game, 11% of them giving permission to be contacted via e-mail. And at the same time we managed to get the customers to explore all the new destinations and hotels in a fun and engaging way.