Cannes Lions
GRUPO RBS, Porto Alegre / GRUPO RBS / 2023
Overview
Entries
Credits
Background
Grupo RBS is one of the largest communication conglomerates in Brazil. It has a leading TV channel in audience, connected to Rede Globo, as well as Radios and Newspapers. It also has strong digital engagement through portals and apps for journalism, entertainment and culture, reaching more than 11 million people daily.
Outcome
Number of newspaper impressions on the day (Zero Hora) - 42.172
Number of subscribers to the printed newspaper (Zero Hora) - 43.921
Number of GZH subscribers - Digital Edition - 109.046
Number of followers on Instagram @ghzdigital - 865.023
Similar Campaigns
11 items