Cannes Lions

PAGE 10 IN GRIEF

GRUPO RBS, Porto Alegre / GRUPO RBS / 2023

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Overview

Entries

Credits

OVERVIEW

Background

Grupo RBS is one of the largest communication conglomerates in Brazil. It has a leading TV channel in audience, connected to Rede Globo, as well as Radios and Newspapers. It also has strong digital engagement through portals and apps for journalism, entertainment and culture, reaching more than 11 million people daily.

Outcome

Number of newspaper impressions on the day (Zero Hora) - 42.172

Number of subscribers to the printed newspaper (Zero Hora) - 43.921

Number of GZH subscribers - Digital Edition - 109.046

Number of followers on Instagram @ghzdigital - 865.023

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