In Brazil Branded and Entertainment follows the regulations of other free countries. In Open TV product placement has to be payed as media broadcast. In Online advertising none or little is regulated. We find more attention from the government when it comes to children advertising, cigarets and alcohol.

First, we invited 5 journalists from the bottom countries in the Reporters Without Borders’ rank of free press.

Second, we let them write about everything they always wanted to say in their countries.

After this, on World Press Freedom Day, we replaced the regular columnists of our main newspapers with these 5 journalists.

After the publication, all the other Group’s media channels received feedbacks about the subject and kept feeding them back, so that on May 3rd, all the RBS Group’s target was reached.

The previously silenced voices were heard on TV channels with over 15 million spectators a day, on newspapers with over 3 million readers a day, on radio stations with over 200,000 listeners per minute, web sites accessed by over 100 million users a month and on social network sites as well. On May 3, RBS Group did more than let previously silenced voices speak: we showed everybody that there is no freedom without free press.