Cannes Lions
THORN & TACKENSTROM/J WALTER THOMPSON, Stockholm / NYCOMED / 2004
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A police-detective leads a witness into a one-way-mirrored-room. There sits inside, a tattooed thug with his back to the mirror. The policeman taps on the mirror with his pen to get his attention, withoutsuccess. The witness cannot make a positive-identification. The policeman taps even harder and the mirror crashes! The thug walks toward the horrified witness. V.O: When you don’t want another headache–Kodimagnyl.
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