Cannes Lions

Made Of Taste

LEO BURNETT, Johannesburg / DIAGEO / 2017

Film
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We open on an entourage walking down a foggy street in the city. We cut to two males standing on a staircase outside a building looking into camera. We cut to a male fixing his tie while looking at himself in the mirror. We intercut to a burning suit in an open field. We cut to a dimly lit boxing gym where a female boxer is sparring with her coach. We intercut to a ferocious dog barking through a fence. We cut to a high rise building and cut to to a female running through an alleyway. We cut to a female placing an African tribal mask over her face. We intercut to African masks mounted on the wall. We cut to a flickering neon sign and a burly male in a leopard print vest eating noodles with chopsticks in a Chinese restaurant. We cut to entourage walking and laughing.

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