General Mills challenged us to launch their first new product in over fifteen years. BFAST, a line of nutritious breakfast shakes, needed to go from a brand no one ever heard of, to the go-to product for active young Millennials who neglect to eat breakfast. We needed to drive trial of the product and tremendous brand awareness, all on a limited budget. So, with the Pandora Delivery Event, we created an Internet radio spot + interactive web banner ad unit that ran in the mornings, driving music-listening Millennials to type in their information for a free delivered sample of the product.