People want new socks when they buy new shoes. With this insight in mind, our challenge was to come up with a unique way to promote socks to the people purchasing shoes. This promotion was designed with not just the socks sales as the goal, but to have the customers return to the store. It was essential that the plan was well designed and on a slim budget.

We developed paper socks that look just like real socks in five designs, to match perfectly with different shoes. The stuffer socks are made in three-dimensional shape, making it easy to visualize the pairing. The paper used for the socks can be crumpled repeatedly without the prints fading, and the creases add texture to the look. Those paper socks were stuffed to all casual shoes in the boutique.