The Prince’s Trust is a is a youth charity that helps young people aged 13 to 30 get into jobs, education and training, celebrating their 40th anniversary in 2016.

We needed to demonstrate that, without the Trust and their support from patrons, a generation of young lives would be very different.

To do this we used a split-screen technique to highlight this distinction: we showed the same young person with the Trust’s support on one side, and without – mirrored juxtaposed – opposite.

Whilst showing the struggles of those the charity helps, we also wanted to provide a sense of hope that, because of donations and support, we can make a real, positive difference to the lives of Young People.