In 2013 youth unemployment in the UK hit 1.2 million, the highest rate in 17 years. The Prince’s Trust had more people to help than ever before. We needed to find a way to drive donations and raise awareness of their ongoing work. Outside of their core supporters many people don’t realise The Trust need £1 million a week to continue their work. There’s also a lack of understanding about how they actually help, and people are failing to see the importance of supporting today’s youth.

Rather than just tell people, we set out to publically showcase the ways The Trust help our talented young people, and the potential that can be realised when you support the youth of today. We created the Tomorrow Project, an innovative campaign which provided an engaging way for people to donate, whilst also giving them the opportunity to see the end results for themselves.

Outside of their core supporters many people don’t realise The Trust need £1 million a week in order to continue their good work. There’s also a lack of understanding about how they actually help, and most importantly people are failing to see the importance of supporting today’s youth.

Rather than just explain to the public, we set out to publically showcase the talented entrepreneurs that The Trust supports by giving them their very own store. Not only would this provide an engaging way for people to donate, but it allows them to hear individual stories and see the end results.

In the months since its opening, Tomorrow’s Store has become a thriving enterprise in the heart of London. Creating a bridge between The Prince’s Trust, the incredible talent they help, and the local community.

It’s hosted 16 different pop-ups, giving Prince’s Trust entrepreneurs the invaluable opportunity to have their own high street presence – For many this provided the experience, confidence and opportunity that could transform their careers.

It’s also been a huge commercial success, raising £100,000 in the first five months alone. All these profits are ploughed back into The Prince’s Trust, helping more young people turn their lives around.