We worked on a global insight: every time we watch a video, we forget to move the cursor and stays in the middle of the screen. We modifying the programming page to get the cursor parks in another banner two seconds late.

• Implementation: 07/12/2015

• Timeline: 1 month

• Placement. Marca.com

• Scale: national

• Reach. The traffic to the site increased by 120%

• Engagement: direct

• Sales: 180%

• Achievement against business targets: the objectives were achieved in less time than expected