Cannes Lions
PARMA HAM
ADVICO Y&R, Zurich / GIUSEPPE CITTERIO / 2011
Awards:
1 Shortlisted Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Execution
This was dramatized with a razor-thin parma ham slice which was placed over a normal poster, through which the headline "Cut into finest slices" could be read.
Outcome
The poster which was hung near CITTERIO sales locations increased sales significantly.
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