On Valentine’s Day the Air France quick check-in terminals activated the PARSHIP advertising message for all solo travellers to Paris.

Approximately 600 prospects were reached through dispenser boxes at the quick check-in terminals with complementary take-ones. Approximately 3,000 solo travellers used the quick check-in service on the day in question, for flights to Paris, that meant that almost every fifth solo traveller was forwarded to further information on PARSHIP.