Some of the most romantic places in cities are benches. Here people get closer to each other. So we made sure people got even closer on them. We built special benches that made sure people sit closer to each other and placed them all over Berlin, from public parks, romantic places to tourist hotspots. On the benches was the line “Get closer. www.parship.com”. By getting people closer to each other in this simple manner, we demonstrated how simple it is to get closer on parship.com.

The promotion got a lot of attention all over Berlin. While it was taking place, overall activity on parship.com increased 27%. Each day over 300 new profiles were created, an increase of 14%. Because of the huge success, the benches will now tour through cities all over Germany.