Cannes Lions
SERVICEPLAN, Munchen / PARSHIP / 2012
Overview
Entries
Credits
Execution
We demonstrate how Parship works. It will find the right partner for you, even when you seem to be a convinced single. In different pop-up banners we show rather negative statements of partnerships in the headlines, first written by a woman then by a man. Here each statement speaks for itself. But then, suddenly the two banners merged together and the combined headlines get a totally new meaning. A truthful and positive one: the right match changes everything – for the better. And with Parship you will find this match.
Outcome
While we placed the banners, the click-rates of the parship website raised a lot. But most importantly, we convinced long-term singles that everybody can find the right partner – with the help of Parship.
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